Boundless living
Creative, Film and Editing direction
DoP: Massimo Moschin
Agency: AQuest
Client: Poltrona Frau
outdoor collections
When I was asked to think of an idea for the first outdoor collection of the iconic furniture brand Poltrona Frau, my mind immediately went to the emotions I experience when I practice the sports I love outdoors, in the mountains or at the beach. The concept was to place the products in a wild, natural environment, without any other man-made element that could interfere with the design of the product.
Boundless living Platform.
With the creative team of the agency AQuest we developed the idea and created an interactive digital platform, where the user could see the products both in a domestic context and in a completely wild one, so as to amplify the concept and make the experience engaging.
