NIKE RUN | CPH HALF 24
Filming and editing
Camera: SONY FX6
Agency: R/GA Media Group Ltd
Client: NIKE
UNDER AN HOUR.
Jakob Ingebrigtsen and Jacob Kiplimo: two athletes renowned for their extraordinary performances, both specialized in middle-distance running, born in 2000, and with names that are pronounced the same way. Ingebrigtsen is cold and competitive on the track, charismatic, and often critical on social media. Kiplimo is humble and determined in competition,smiling and kind, with little interest in the media.
The project was based on the potential success of one of the two Nike athletes at the Copenhagen Half Marathon. The possibilities included a first-ever victory over such a long distance for the Norwegian Ingebrigtsen and a potential new world record in the half marathon for the Ugandan Kiplimo. An athlete of their caliber completes a half marathon in under an hour, leaving very little time to capture and document everything, while the preparation required was immense. Unfortunately, neither of the two athletes managed to achieve the intended goal.