X-Class video series

Film direction and editing

Codirection with Francesco Bonato

Agency: AQuest and BBDO ITA

Client: Mercedes Benz ITA and EU

 

Mercedes X Class social campaign

Mercedes' brief was simple: with X Class you have no limits and you can push yourself beyond your comfort zone. This concept had to be adapted to the Italian reality and pushed through sport. The adventure began with the video of Raimondo Gasperini, a windsurfer, who challenged his limits and brought his performance from the water to the snow of the Alps. The format was then translated for other 7 athletes in total and this allowed me to experiment with different types of action shots in many incredible outdoor locations, such as the Liwa desert in Dubai and the icebergs of the Jökulsárlón glacial lake in Iceland.


On the cover the last chapter with Marian Hund's performance, below the other chapters. Chapter 3 on surfer Leonardo Fioravanti has a dedicated page on the main menu.

 
Indietro
Indietro

Basso Diamante

Avanti
Avanti

Filippo Maffei