X-Class video series
Film direction and editing
Codirection with Francesco Bonato
Agency: AQuest and BBDO ITA
Client: Mercedes Benz ITA and EU
Mercedes X Class social campaign
Mercedes' brief was simple: with X Class you have no limits and you can push yourself beyond your comfort zone. This concept had to be adapted to the Italian reality and pushed through sport. The adventure began with the video of Raimondo Gasperini, a windsurfer, who challenged his limits and brought his performance from the water to the snow of the Alps. The format was then translated for other 7 athletes in total and this allowed me to experiment with different types of action shots in many incredible outdoor locations, such as the Liwa desert in Dubai and the icebergs of the Jökulsárlón glacial lake in Iceland.
On the cover the last chapter with Marian Hund's performance, below the other chapters. Chapter 3 on surfer Leonardo Fioravanti has a dedicated page on the main menu.